From there, recognition permeates throughout the other four floors of the building, so you can’t help but see philanthropy, giving, and generosity tie together throughout the hospital. From a design perspective, we knew it was important for all of the different types of recognition to flow seamlessly together. You can see our design language crossing throughout the different floors and spaces of the hospital. Each area is slightly different but tied together and purposefully built to show our language of recognition.

One of the challenges we faced for the donor recognition project at Primary Children’s Hospital was properly recognizing a vast number of donors with a limited amount of wall space. Our solution was to fully integrate digital donor recognition. Still, that solution came with its own problem – how to dispel a common misconception that digital donor walls are insufficient expressions of gratitude for high-level donors.

We believe it is crucial to connect with donors on an emotional level, and digital recognition through the art of visual storytelling is the most effective way to do that. Static donor walls will always have a place in donor recognition, but they cannot capture the emotion and depth of a donor’s experiences like a digital donor wall can. Intermountain reported receiving such positive feedback when donors saw their stories come to life on digital screens that it completely changed their outlook on using digital recognition. Those were some of the most powerful moments they shared when they brought their highest-level donors on tours of the new building.

As part of our pre-contracted consultative planning and budgeting work, we created a Recognition Guide to show donor-specific mock-ups and all of the proposed designs for the donor walls, major donor plaques, and exterior recognition. It was a very detailed document that helped bring the architects, builders, and the entire Intermountain Foundation team onto the same page and speak the same language.

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The project is a testament to the tremendous work of the Intermountain Foundation team, their generous donor family, and the culture of philanthropy they have created.