June 30, 2024

Digital and Interactive Donor Walls: A Practical Guide

Captivating donors and inspiring others to give requires a donor recognition display with a WOW factor. By embracing the power of digital and interactive donor recognition, you can completely transform how you acknowledge and engage with current and potential donors. While traditional architectural donor walls will always hold value, incorporating digital and interactive donor recognition can create new levels of engagement. Here, we explore the benefits of digital and interactive donor recognition, dive into various use cases, and help you determine the best approach for your organization.

Focusing on the viewer’s experience is essential when implementing digital and interactive donor walls. It's not simply about adding another screen to the wall but about creating an integrated and artful display that aligns with your philanthropic mission.

Why Incorporate Digital and Interactive Donor Recognition?

Digital donor recognition creates a dynamic approach, allowing you to diversify your donor recognition beyond static lists and images, providing a more immersive and meaningful experience for your donors. With the ability to create customized, easily updatable content, you can highlight new additions to your donor family, share impactful donor stories, and showcase the impact of scholarships and fundraising campaigns. By incorporating digital screens, you invite viewers into a world of visual storytelling, fostering a sense of connection and community.

Interactive recognition builds on the dynamic approach made possible through digital recognition by allowing the viewer to take things a step further and direct their own experience. An interactive display allows the user to dive deeper by unlocking more stories, detailed historical timelines, and videos of their choosing. It can be an emotional experience that can inspire others to get involved.

Advantages of Digital and Interactive Digital Donor Recognition

Use Cases

Incorporating digital and interactive recognition allows you to honor your donors in a visually captivating and personalized manner, ultimately inspiring continued support and fostering a culture of philanthropy. Static donor walls will always have a place in donor recognition, but they cannot capture the emotion and depth of a donor’s experiences. Visual storytelling – the art of using images, videos, and other graphic elements to craft compelling narratives that resonate with viewers on an emotional level – solves this problem by bringing donor stories to life, showcasing the tangible difference their contributions have made, and inspiring others to get involved.

* If you want a dynamic way to showcase a looped display of donor names and their contributions, consider a multi-screen digital array.

16-screen digital array by PDG showing donor names.

* We recommend either a digital display or an interactive screen to highlight upcoming events, display messages from executive staff, and provide updates on campaign initiatives.

Donor sculpture and single screen digital donor recognition display by PDG thanking generous donors.

* An interactive timeline and history display is a great way to highlight your participation in the community and show your commitment to its members over a long period. Just as importantly, you can use it to showcase your vision for the future.

6-screen interactive digital donor display by PDG showing historical timeline.

* Visual storytelling helps create a deeper emotional connection with your audience by telling real stories about real people and your organization's impact on the community. To achieve this, utilize digital and interactive displays to showcase donor profile videos and images, grateful patient stories, and community impact stories through the art of visual storytelling.

Hybrid donor recognition wall by PDG with 4-screen digital display.
16-screen digital donor wall by PDG featuring donor stories through the art of visual storytelling.

* Implement an interactive display that allows users to search through large lists of donor names or find specific donor stories.

Interactive donor wall by PDG showing the donor search function.

The technology associated with digital displays and interactive touch screens can transform static donor walls into dynamic, interactive experiences. Both forms of digital donor recognition can help you cultivate meaningful connections and inspire ongoing support. Choosing between interactive and digital screens should be based on your organization’s needs and goals. Consider the benefits of both options for a comprehensive donor recognition strategy.

We are keenly focused on the ceremony and story of donor recognition. Let us help you maintain meaningful connections with your donors and create new relationships vital to your organization's future.

Better connect with donors on an emotional level.

Add digital and interactive donor recognition to highlight new additions to your donor family, update the status of your capital campaign, showcase the donor behind an impactful gift, or tell a grateful patient story.

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